How I Price Works
How I Price My Artwork
Understanding how I price my artwork is easy! And surprisingly effective!
Shop Traditional Media Works Now!Shop Digital Media Works Now!Why is the piece you like priced the way it is?
My pricing is fairly straightforward. That said, I always struggled with how to price my artwork. In the past it was inconsistent and I didn't have any idea if I should price on merit, perceived value, or what. But I read an article a few years ago that’ll explained an approach to pricing that I hadn't seen before.
Pricing by the square inch.
I thought to myself, "Well, that's just genius." And I began pricing my works by the square inch. Mind you, I still need to establish a base price per square inch per medium, but once established it's easier to quickly ascertain whether a piece is sellable or even worth doing at a certain size.
Here's the structure. All prices are before sales tax and shipping are applied.
Non-commissioned pricing
Digital - $.20
That's right. Digital is only 20 cents per square inch. That may not seem like much, however, you have to understand two things. It's not exclusively owned, as others can buy the same print. The artwork creation price is the only cost that is front-loaded as these pieces are created on-demand.
Single Media- $3-4.00
$3.00 Pencils/Charcoal/Inks
$3.50 Colored Pencils
$4.00 Watercolor
Prices are based on image area usually with an extra inch medium for matting,
All pencils are Derwent or Koh-I-Noor pencils. Inks are Sakura America Pigma Micron pens.
Colored Pencils are Derwent and Koh-I-Noor.
Watercolors are done on 300gsm Canson Aquarelle and Winsor & Newton Watercolors, as well as Derwent Watercolor pencils.
All traditional media is shipped in an archival plastic sleeve, archivally tabbed to an acid-free board and ready for permanent mounting, matting and framing.
Mixed Media - $5.00
Mixed media pieces are usually watercolor, watercolor pencil, pen and ink, in any combination of the above. They are executed on 300gsm Canson Aquarelle and Winsor & Newton Watercolors, Kohinoor pencils, and Sakura Pigma Micron inks. The are priced on image area and usually have an extra inch for matting. All traditional media is shipped in an archival plastic sleeve, archivally tabbed to an acid-free board and ready for permanent mounting, matting and framing.
Commissioned pricing
Digital - $2.00
Whoa! That's quite a price jump, my friend! 20 cents per square inch to $2? Yep. As a digital illustrator with more 3 decades of experience you're getting a lot of skill in creating this piece, and you're also getting exclusive access to it. No piece commissioned is ever re-created as a mass-produced print.
Commission a pieceSingle-Media Commission - $5.00
$4.00 Pencils/Charcoal/Inks
$4.50 Colored Pencils
$5.00 Watercolor
Prices are based on image area usually with an extra inch medium for matting,
All pencils are Derwent or Koh-I-Noor pencils. Inks are Sakura America Pigma Micron pens.
Colored Pencils are Derwent and Koh-I-Noor.
Watercolors are done on 300gsm Canson Aquarelle and Winsor & Newton Watercolors, as well as Derwent Watercolor pencils.
All traditional media is shipped in an archival plastic sleeve, archivally tabbed to an acid-free board and ready for permanent mounting, matting and framing.
Mixed Media Commission - $6.00
Mixed media commissions are $6.00 per square inch, usually watercolor, watercolor pencil, pen and ink, in any combination of the above. They are executed on 300gsm Canson Aquarelle and Winsor & Newton Watercolors, Kohinoor pencils, and Sakura Pigma Micron inks. The are priced on image area and usually have an extra inch for matting. All traditional media is shipped in an archival plastic sleeve, archivally tabbed to an acid-free board and ready for permanent mounting, matting and framing.